Fairmont Hotels & Resorts
We have been working with Fairmont Hotels & Resorts since 2005, when the company was North America’s largest luxury hotel brand, with a portfolio of heritage and landmark properties that included The Fairmont San Francisco, The Fairmont Banff Springs and New York’s The Plaza.
Since then, we’ve helped the company maintain its outstanding presence in North America while transforming into a global brand, with robust expansion into Europe, Africa, the Middle East and Asia.
We introduced an extensive brand-identity platform that reflected the unique qualities of the Fairmont brand personality—a platform that was easy to implement in order to communicate the brand promise in regions where the company had no previous presence.
We continue to create materials and messaging for virtually every one of the company’s stakeholder groups, from business and leisure guests to travel agents, corporate customers, prospective hotel owners and internal staff.
To date, we have completed thousands of separate projects, which include producing communications in nine languages (including Chinese and Arabic); managing and buying print in Canada, the UK, the Middle East and Asia; writing and designing advertisements and promotional materials for web, newspapers, magazines and in-room video; developing corporate communications at all levels; and creating logos, brochures and other marketing materials for individual properties and sub-brands.
I could not love working with an agency more. Intelligent, creative solutions and amazing client service… G&S has it all.
— Natalie Kosikowsky, Principal & Director, Marketing Programs, Americas, FRHI Hotels & Resorts.
I’ve worked with Goods & Services for more than 10 years and see them as a critical partner in bringing our brand vision to life. Together we’ve learned a lot about creating brand and marketing materials for Fairmont’s growing global audience—it’s been a fantastic journey and one I’d do again in a heartbeat!
— Natasha Mohammed, Director, Marketing & Communications, Fairmont Brand
Customer research & analysis
Brand identity, logo & wordmark
Brand implementation & production
Brand books & guidelines
Naming & taglines
Marketing & advertising
Video & motion graphics