Marketing & advertising


Like most agencies, we create campaigns of all types. However, we are one of only a few agencies that specialize in brand marketing and advertising. Brand marketing and advertising is a way to communicate your company or organization based on long-term strategies, rather than short-term tactics. Think about the classic Volkswagen ads or Apple’s “Mac versus PC” campaign, for example.

While both long-term and short-term strategies have their place in promoting your company, we focus the majority of our energy on long-term brand marketing for one key reason: it differentiates you in your marketplace. It allows you to communicate your brand promise in a way that makes your customers want you, and you alone. As a result, you avoid selling on price, giveaways, limited-time offers or other tactics that weaken your bottom line.

Long title: 
Keeping your brand unique
Marketing collateral

While it may seem like a prosaic detail, all of the strategy, identity and key-messaging work in the world won’t get you far if it can’t be translated into the collateral you need. We’ll roll out your brand fully and authentically into brochures, pamphlets, free-standing inserts, reports, sell sheets, DMs and eblasts, or hats, pens and golf balls—seriously, we can create whatever promotions you need. And the members of our dedicated production team are experts at not only print production, but production of any kind.

Partnership marketing

Bringing your customers and audiences into contact with “like-minded” brands can be an invaluable service. We can help you communicate the value of looking out for your customers, which, in turn, leads to reciprocal favours from your partners, greater reach for your brand and deeper loyalty from consumers.

Experiential marketing

From creating an engaging trade show booth presence to brainstorming ways to surprise and delight your prospects, experiential marketing is an opportunity to give people a taste of what they’re missing. Or a reminder of what they already have.

Advertising

Print, online, out-of-home and direct-mail advertising all share one thing in common: they need to command an audience’s attention immediately, memorably and effectively. The immediacy can be easy to accomplish—the elements of surprise, irony, juxtaposition, beauty, humour and tugging-on-the-heartstrings are the tools of the trade. Memorable is also relatively easy: make a big impact, either with a story, a slogan, an offer or a promise, and make it as often as needed. Effectiveness is another story. As Luke Sullivan describes in his great book on advertising, Hey, Whipple, Squeeze This, people will certainly notice and remember you if you spit on the boardroom table in a meeting. But it isn’t going to be effective at improving perceptions of your business. We don’t take cheap shots.