WORK







Nicholas and Krampus Wines

Every year for the holidays, we like to give our clients a locally crafted item encased in custom packaging.

In 2014, we teamed up with our friends at Angels Gate Winery to deliver our take on the naughty/nice dichotomy: one white wine and one red wine (both 100% Ontario—VQA Niagara Peninsula, to be precise), dressed up as Nicholas and Krampus, those standbys of Alpine folklore (Nicholas is the basis of Santa; Krampus is a horned punisher who has become increasingly popular in North America in recent years—we’d like to claim some responsibility for that).

The scalloped butcher-paper wine labels, featuring stylized depictions of Nicholas and Krampus, are hand-wrapped on the bottle and tied with a decorative string.

The wines arrived at their destinations packaged in an understated black and white box that gave a little more information about the characters and their origins—and an assurance that the wines would be enjoyed by both the naughty and the nice.



Ideation
Content development
Packaging design
Brand implementation & production
Naming & taglines